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What we do for this?

Quantitative Services

Using data analysis, statistics, mathematics, and algorithms to provide objective, numerical insights for business, research, and finance, focusing on "how many," "how often," and predicting trends through methods like surveys, modeling, AI, and machine learning to solve complex problems, optimize operations, and guide financial decisions.

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Concept Test

  • Evaluate concept ideas and obtain consumer liking, purchase intent, likelihood to use, etc.

  • Identify concepts with high likelihood of success for next stage of product development

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Product Test

  • Test the actual product and identify consumers’ responses including liking and satisfaction towards the product

  • Evaluate product performance, product quality, packaging and whether product fits with brand positioning

  • Evaluate pricing scenarios

  • Identify improvement needs before launch

Frozen Soap Bubble

Brand/Ad Track

  • Evaluate the brand health through monitoring brand awareness, brand purchase, brand usage and brand image vis-à-vis competition

  • Evaluate the influence of advertising campaigns through monitoring advertising awareness and message recall

  • Assess suitability of media weight and determine effectiveness/ ROI of advertising campaign based on media weight and ad-spend

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Customer Satisfaction

  • Explore the key satisfaction determinants

  • Identify the room for improvement

  • Evaluate the effectiveness of business strategies

  • Benchmark the performance against competitors

  • We has been conducting customer satisfaction studies for more than 100 commercial institutions, quasi-government and government sectors

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Opinion Poll

  • Gauge public opinions on various social, economic and community issues as well as public policies on a regular basis

  • Assess public acceptance of existing policies

  • Provide reference to help Government bodies/ corporates to identify areas of improvement and make better decisions

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Mystery Shopping

  • Monitor the service quality on an on-going basis

  • Identify areas for improvement

  • Motivate shops/ branches to keep up the service quality all the time

  • Link with the incentive scheme of the corporate in order to encourage staff with outstanding performances

Qualitative Services

We provide in-depth understanding of "why" behind behaviors, using methods like interviews, focus groups, observation, and case studies to gather non-numerical insights on attitudes, opinions, and experiences for market research, product development, brand strategy, or user experience

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Concept Evaluation

  • Explore consumers’ usage of and attitudes towards the products and understand their needs

  • Uncover the likes and dislikes and other benefits and drawbacks of the concept

  • Identify the usage likelihood and understand what is driving their decision

  • Understand what added benefits can make the products more appealing

  • Assess how the products can compete with similar competition

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Market Exploration

  • Explore consumers’ understanding, usage behaviours, and attitudes in selected markets

  • Understand the latest consumer needs towards products and services in those markets

  • Identify new ideas and solutions for future innovation and development

  • Evaluate market competition and strengths and weaknesses of key competitors

  • Assess market opportunities

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Consumer Behaviour

  • Understand consumers’ purchase behaviour: brand perception, brand consideration and brand choice

  • Identify the underlying factors affecting consumer decision making process and the key purchase determinants

  • Find out the consumers’ usage behaviour: brand usage, brand switching and brand retention

  • Realize the brand elements or benefits most concerned by consumer for future product development

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